So many times to interview, will be respondents ask: “what do you think of the netbook this market?” This is a controversial topic. Actually, the technology industry development can also YiShiWeiJing “to divine the future”. Make it clear this background of the development of the netbook, perhaps can give us some look enlightenment.
The past of the netbook
And human life in the electronic products, mobile phones and personal computers appears to be of a landmark. They of the human life has had a huge impact has become the people of routine work, life, part of its market closely of giant also obvious.
As the development of the cell phone market demand, intelligent age and into Intel saw a business opportunity: although smartphone sending and
receiving e-mails, processing office documents for its functions such as the business affairs has won great Blackberry application market – the success is a good example, but smartphone use 3. 5 ‘screen, within the very lack in the visual experience. Especially when video playback, 3G Internet etc should be widely accepted by mass with smartphone small screen, after the disadvantages, and more prominently data processing ability also began disruption. This is from intervention for Intel, the portable notebook computer the best field outside opportunity.
With the existing laptop to separate from and in order to highlight compared with smartphone performance advantage to this product names, Intel, and for MID size located in 4 ‘- 8′.
Say a little bit more simple, MID is basically a have 4 ‘- 8′ screen of small laptop.
MID pushed after period of time, Intel found market response as expected. Reason is MID goal using the crowd is business people, they have smartphones and laptops, both the tie-in use has formed a habit, don’t need to acquire again a MID – due to the high cost of the MID performance won’t than notebook at much, so in addition to screen, other cost doesn’t go down. And the business affairs personage of notebook computer big of the corporations much by for its configuration, from enterprise cost consideration, a laptop has enough, MID not too big necessary. Based on the above reasons, MID market a hard time open.
Intel detect if you want to expand the market, must from control cost fluctuation effort, will discount became a lower cost performance feasible method. So far, Intel Atom (bullying dynamic) came into being.
In order to make up the MID poor market penetration, and does not affect the interests of both laptops to customers online, Intel has very clearly defined the than size notebook computer, slightly smaller and performance as MID and notebook computers, suitable for simple on the netbook and word processing applications. (to be contiuned)